Inspiration

I like this music video because is has a powerful message. The camera movement represents this message as the first half of the video the camera is following Mac's face as it shows him showing the world who he really wants to be. In the second half of the video, the camera is chasing him as it shows the world rejecting who he really is.

The feature of this video is that it is in reverse and points out an excellent message that we shouldn't assume a story until we've seen what's happened at the end. I believe it to be referencing domestic abuse cases where the assumption is that the initiator is the woman as she is the vulnerable easy target. When actually the man's cruelty provoked the attack.  The story has no context until the end of the song. Although, the interpretation of this video is purely subjective. Perhaps the woman has previously provoked the man. That is what makes it a successful music video, its ability to make you think. It does this using an editing technique which is why clever editing has such an important influence on a successful music video. I will try to apply clever editing to my video in an attempt to make it successful.