What I did for my audience research was to first split the participants of the questionnaire into two. One that likes the genre that i m thinking of making my music video for, and one that doesn't. This led to me successfully finding my demographic/target audience. Finding this helps my define my products and pinpoint creative aspects of my design. I found that the demographic that listens to indie alternative jazz tends to be between 18 and 25, working class or lower middle class,enjoys a narrative with a deeper meaning and prefers a classic more alternative style of clothing. Meaning that i should make a film with an anti patriarchy political and social message with an alternative indie clothing style.
No comments:
Post a Comment